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Direct marketing: Reaching a segment of your target audience with a specialized message designed to inspire action. It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing Email marketing
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The CEO is incredibly sketchy. Her names not listed the same way between almost any site. Found her on LinkedIn, where her only work experience before opening the company was (1) working at a mattress store and then (2) immediately working in DC. Needless to say, nothing about this brand adds up.
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This step creates urgency and prompts customers to complete the CTA faster. Here are some examples you can use: "Call us before June 15, 2023, to unlock your special offer.". "Sign up by this Sunday and get a flat 20% off on your next buy.". "Grab your 5% cashback by visiting the link below before June 10.".
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This marketing approach empowers businesses to sidestep middlemen and directly address their customers (usually through mail, email, social media, and/or texting campaigns), fine-tuning their communication to their audience's specific desires and requirements. Characteristics That Set Direct Marketing Apart
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